.YOU MAY certainly not know it, yet different typefaces elicit various emotions. Serif font styles, with tiny movements in the end of characters, are actually typically located in books as well as newspapers. They seem reliable as well as reliable.
Sans serif fonts, which are plain, can easily show up contemporary and informal. Aesthetic uniformity gives viewers a feeling that they understand where they stand it assists to develop rely on. When it comes to The Economist, it specifies the hue for our journalism.